I'm at BookExpo!

As I say in my bio, one of my "Clark Kent" jobs is working for IBPA (the Independent Book Publishers Association) as their director of marketing and programming.

In that capacity, I'm excited to be attending Book Expo in New York City this week! I'll be leading an educational/networking session "How Do You Measure Success?" on Thursday May 31, 2018 (4:45pm in room 1E16, if you're attending BookExpo and want to join in the fun!)

Here's the session description:

Every publisher, big and small, wants to hit the best-seller lists and win the major awards. It can also be exciting, however, to consider additional definitions of success. How about reaching readers? Inspiring social change? Building the author's professional standing? Sending the book's creators on a book tour? Growing a tribe? Shining a light on a subject you're passionate about? And so many more...

Join your fellow publishers, big and small, in this fast-paced meet-and-greet networking event. We'll challenge and expand our mental models about why we publish our list of books - and even why we published a specific title. We'll find common ground and explore new territory in small groups that will keep shuffling - all in a game format that comes with bragging rights and new connections! Bring your business cards and a sense of adventure...

It should be a blast.

And if you're there, and our paths converge—make sure you say "hi!"

The light in me recognizes and acknowledges the light in you,
Lee